Watch River Blue

Watch River Blue

Oh so BLUE... One of our favourite iconic products, JEANS, have literally destroyed some of our planet with the fashion industry's use of harsh chemical manufacturing and irresponsible disposal of toxic chemical waste. Can the fashion industry save itself and the planet?

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Speak Out - Its A Matter Of Principle…

Speak Out - Its A Matter Of Principle…

Why we bailed out from working with the UK's leading breast cancer research charity during Breast Cancer Awareness Month in order to stay transparent and true to our brand values..

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Lifecycol's Pop Up UK Bike Packing and Yoga Tour

Lifecycol's Pop Up UK Bike Packing and Yoga Tour

Love cycling or yoga? Then don't miss this pop up tour by Amy and Ian from Lifecycol coming to a UK venue near you this August!

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TESCO is on a Detox

TESCO is on a Detox

This is HUGE HUGE HUGE!

Supermarket giant Tesco has gone on a permanent Detox diet and pledged to remove all hazardous chemicals from their supply chain of their clothing brand F&F Clothing.

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Have You COTTON-ed On Yet?

Have You COTTON-ed On Yet?

Why is organic cotton better? Check out this great infographic from the Organic Cotton Initiative, comparing organic cotton to conventionally grown cotton, and why organic cotton is better for your health and our planet..

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Sustainable Fashion - The New Norm

Sustainable Fashion - The New Norm

A niche no more, sustainable clothing is readily available worldwide. A great article by The Ethical Fashion Forum.

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Could Toxic Clothing Be Harming Your Health?

Could Toxic Clothing Be Harming Your Health?

Our article first published in ELUXE Magazine explains why we should be conscious of what chemicals are actually being used during the manufacture of our clothing..

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We've been Nominated! Eluxe Magazine Sustainable Luxury Awards 2017

We've been Nominated! Eluxe Magazine Sustainable Luxury Awards 2017

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Yoga Girl Rachel Brathen does pregnancy yoga in FROM's Organic Yoga Bra

Yoga Girl Wears Organic

Rachel Brathen, shows how good Prana Flow Yoga is for her beautiful baby bump, and shows us how amazing it is to keep doing yoga practice and move freely during pregnancy - all whilst wearing our pretty Organic Cotton Yoga Bra.

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Organic Yoga Bra in Huffington Post

Organic Yoga Bra in Huffington Post

Read Huffington Post's article by Cortney McDermott, who went on the hunt to find sustainable products that actually DO what they are meant to..

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Are There Toxins In Your Sportswear?

Are There Toxins In Your Sportswear?

This was the first little video we made to start letting people know about the toxic chemicals commonly used in sports and activewear clothing, and why, if you had a choice, wouldn't you prefer to wear something more natural against your breasts?

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